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Home Marketing Branding Creating value - brand management (PDF)

Creating value - brand management (PDF)

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SKU: tt100-pdf-246-601-5 Categories: ,

Description

Creating value - brand management in full in PDF format taken from edition 5 of Business Case Studies.

This case study focuses on the repositioning of C&A and how it has changed customer focus to become a value-driven retailer.

Read the case study online here

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