Home Marketing Product launch Developing the new products (PDF)

Developing the new products (PDF)


100 in stock


Developing the new products in full in PDF format taken from edition 10 of Business Case Studies.

As a result of carefully reading the Case Study, students should be able to:

  • outline key stages in new product development
  • differentiate between qualitative and quantitative market research
  • explain the significance of market segments.


Read the case study online here

Subscribe to get unlimited access to downloads.

Select your currency
GBP Pound sterling
EUR Euro