Home Marketing Product launch Developing the new products (PDF)

Developing the new products (PDF)


SKU: tt100-pdf-58-208-10 Categories: ,


Developing the new products in full in PDF format taken from edition 10 of Business Case Studies.

As a result of carefully reading the Case Study, students should be able to:

  • outline key stages in new product development
  • differentiate between qualitative and quantitative market research
  • explain the significance of market segments.


Read the case study online here

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