Home Marketing Product launch Re-generating a mature market (PDF)

Re-generating a mature market (PDF)


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Re-generating a mature market in full in PDF format taken from edition 2 of Business Case Studies.

This case highlights the way in which SmithKline Beecham relaunched their Dr.Best toothbrush to radically alter perceptions and buying patterns in the German toothbrush market.

Read the case study online here

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