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Home Companies Cummins Online connectivity to meet stakeholder needs (PDF)
Online connectivity to meet stakeholder needs (PDF)

Online connectivity to meet stakeholder needs (PDF)

£5.99

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This license is for single use only. It may not be distributed to any other person, nor used for teaching with groups of more than one student. The resource may not be shared with any other person in any way. If you wish to use this resource with more than one student you will need to buy a copy for each student or subscribe to the academic subscription.

Online connectivity to meet stakeholder needs in full in PDF format taken from edition 9 of Business Case Studies.

As a result of carefully reading the Case Study, students should be able to:

  • explain what is meant by B2B (Business to Business) marketing
  • distinguish between internal and external customers
  • show how online connectivity confers competitive advantage in a fast moving industry.

Read the case study online here

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