Home Marketing Segmentation Targeting a market segment (PDF)

Targeting a market segment (PDF)


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Targeting a market segment in full in PDF format taken from edition 7 of Business Case Studies.

This case study focuses upon the strategies used by the Australian Tourist Commission to win over segments of tourism and travel business. In particular, it looks at how the ATC has developed a strategy for attracting young travellers to Australia.

Read the case study online here

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