Home Marketing Segmentation Using global segmentation to grow a business (PDF)

Using global segmentation to grow a business (PDF)

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Description

Using global segmentation to grow a business in full in PDF format taken from edition 8 of Business Case Studies.

This case study focuses upon how United Airlines uses customers’ motivations for different types of services to segment the market and improve its competitiveness. By offering a range of customer-focused products and services, it has become an industry innovator.

Read the case study online here


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