Home Operations Customer service The importance of customer service (PDF)

The importance of customer service (PDF)


SKU: tt100-pdf-71-186-10 Categories: ,


The importance of customer service in full in PDF format taken from edition 10 of Business Case Studies.

As a result of carefully reading the Case Study, students should be able to:

  • explain what is meant by organisational ‘culture’ and illustrate what is meant by a customer focused culture through using examples of how Homebase employees operate
  • understand and explain the term ‘strategy’ and show how the review cycle of ‘review’, ‘plan’ and ‘do’ enables Homebase to put its strategic plan into practice
  • know why customer research is important in helping an organisation to understand the wants and needs of its customers.

Read the case study online here

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