Home Marketing Marketing mix Using sponsorship to increase brand awareness (PDF)

Using sponsorship to increase brand awareness (PDF)

£5.99

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SKU: tt100-pdf-333-756-18 Categories: ,

Description

Using sponsorship to increase brand awareness in full in PDF format taken from edition 18 of Business Case Studies.

This case study illustrates how Infiniti formed its partnership with the Red Bull Racing F1 team to increase its global brand awareness, enter new markets and increase its market share in the luxury car market.

Read the case study online here


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