Responding to a changing market

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Golden Wonder has been one of the most easily recognisable household names for over fifty years. It has developed a product portfolio which includes crisps, such as Golden Wonder and Groovers, and snacks, such as Wotsits, Nik Naks, Wheat Crunchies and Jungle Fresh nuts. Golden Wonder has always considered innovation to be important. The company pioneered the first ready salted crisps, as well as flavoured crisps – introducing Oxo, followed shortly by Cheese and Onion and Salt and Vinegar which remain the most popular flavour…

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