Stakeholders in recycling and reuse


Vodafone is a mobile network operator headquartered in Newbury, Berkshire. In 2006 its income was just over £5 billion. This made it the largest telecommunications network company in the world by turnover. Most of the UK’s biggest companies have been in existence for a hundred years or more Shell, BP, the Bank of Scotland (now part of HBOS), Barclays and Rolls-Royce for example. Vodafone is an exception to this rule. It is a new company set up in 1985 to provide a new service mobile communication links – to support new products mobile phones. Vodafone’s goal is to be the UK’s communications leader. Leadership is not just about selling more products than rivals. It involves ensuring the brand is reliable and trustworthy. Vodafone achieves this by giving high priority to Corporate Responsibility (CR). CR involves being aware of the issues facing a business and acting responsibly in all areas of its activity. Vodafone’s commitment to CR is set out in its vision statement which describes the kind of company it is. The vision statement links closely with its mission statement. Vodafone’s vision is: “to be the world’s mobile communications leader. Corporate Responsibility (CR) helps us to achieve this by reducing…

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