Values into vision
A Syngenta case study

Page 1: Introduction

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In 2011 the world's population reached 7 billion, compared to just 3.5 billion in 1969. Current estimates suggest that it will reach 9 billion by 2050. To feed these extra people and to meet the demand of increasingly affluent and urban populations, world food production will need to approximately double over the coming 25 years. Meanwhile there are up to two billion people lacking food...
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Page 2: Mission and vision

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A business organisation needs a mission or purpose to create a sense of direction and effectively allocate resources and make decisions. This is conveyed by its aims which express how it adds value. Aims help direct resources to the needs of profitable markets. They point the way towards the business’ objectives and strategy. Aims are only useful if they trigger action. This is why many...
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Page 3: Values

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Every individual has his or her own values – those beliefs that they hold to be most important and which guide their behaviour. This might include always being truthful or understanding what is right or wrong. An organisation’s values demonstrate what the organisation stands for and help to create a set of shared behaviours which distinguish the company from others. Syngenta's values...
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Page 4: How values drive culture

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A company’s values give everything it does relative importance. For example, one company may be driven by costs. Saving money becomes the first consideration when decisions need to be made. Another company may focus on building its reputation. Delighting the customer is then the job of everyone. These are different values and over time they create different business cultures. Defining...
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Page 5: Strategies

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A strategy answers the question: how shall we do it? It is an integrated plan that emphasises the chosen route towards one or more objectives. Usually a business will have one central strategy that is focused on its over-riding objective. This is broken down into separate but linked strategies for each of the main business functions – marketing, operations, human resources and finance...
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Page 6: Conclusion

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Syngenta is a creative organisation which combines its resources of technology, innovation and people skills to provide added value to many parts of the world. This process brings benefits to Syngenta's customers who enjoy best value for money in the products that they buy. It also brings benefit to Syngenta's shareholders who earn attractive rewards for their investment. Syngenta’s...
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