Tag: Marketing Strategies

Subscribing to broadcasting success

BSkyB will primarily be remembered as the company which changed the face of UK broadcasting, through reflecting our changing lifestyles as we move towards the 21st century. BSkyB also created a new...

Creating a market

In 1950, Bernard Matthews bought 20 turkey eggs and an old incubator - a total investment of £2.50. Today, Bernard Matthews is a multi-national company with a turnover in excess of £400m,...

Within an arm's reach of desire

Below is a list of Business Case Studies case studies organised alphabetically by company. To view more companies, please choose a letter from the list below. Coca-Cola is the most recognised brand name...

Cause Marketing - Vodafone's partnership with The National Autistic Society

Below is a list of Business Case Studies case studies organised alphabetically by company. To view more companies, please choose a letter from the list below. Running a successful business. A business must...

Identifying and creating new markets - a new strategy for a global leader

Below is a list of Business Case Studies case studies organised alphabetically by company. To view more companies, please choose a letter from the list below. By concentrating on producing great microprocessors Intel...

Marketing strategy

A strategy is a long-term plan to achieve certain objectives. A marketing strategy is therefore a marketing plan designed to achieve marketing objectives. For example, marketing objective may relate to becoming the...

Marketing and product strategies for growth

Introduction As an organisation develops a strategy, it is not making short-term decisions. Instead, it is creating a pathway that leads to a long term goal. Strategic managers have to make many decisions....

Who dares wins success through intelligent risk a coca col

 A story of global success No study of business success in the twentieth century would be complete without mentioning Coca-Cola. Coca-Cola is the product which perhaps best exemplifies global marketing. The Coca-Cola trademark...

How mars transformed the ice cream market

 Introduction There is a substantial ice cream market in the UK. In recent years it has been transformed by the development of new product lines and by the entry of new firms into...

The rebirth of skod

 Introduction This case study looks at the turn-round in the fortunes of Skoda which has come about through investment in new technology, management training, product development and effective marketing. The Skoda company began back...

Partnership through sponsorship

 Introduction Twenty years ago sponsorship of the arts developed as a way of funding tours, performances and exhibitions. If it had not been for corporate sponsorship, many orchestras, ballet or opera companies might...

Direct marketing

 Introduction Life in Western economies today is often said to take place in ‘a consumer society.’ The beginning of the ‘age of the consumer’ is associated with the period just after the Second...

Building brand equity at heinz

 Introduction Organisations should learn from the past but not live in the past. This case study focuses on the way in which Heinz decided to alter the way in which it promoted its...

Sky and the digital revolution

 Introduction Television is moving into a radical new era, heralding the most exciting televisual developments of your lifetime. Increasingly viewers will take charge of their own entertainment in the home. Digital television will...

The repositioning of hobnobs

 Introduction United Biscuits (UB) is an international foods business operating in 24 countries. The company manufactures, markets and distributes biscuits, savoury snacks and frozen and chilled foods, has leading market positions in the...
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