In this day and age, digital marketing, especially on social media platforms, is a necessity for any business out there. Social media has proven time to be a highly useful yet affordable marketing tool. Large companies and small businesses alike use it to get their message across and put themselves on everybody’s radar. But with so many social media platforms out there, it can get a little hard to decide which social media platforms work best for you and your brand.
It is no longer just enough to have a profile on each of the social media sites. If you want to have an effective reach and obtain tangible results, you will have to invest time and effort into each of the platforms. The good news is that it is possible to run a successful social media marketing campaign without having to hire an entire team using the tips we provide in this post. It is also very easy to grow a substantial following on any of the social media platforms using Socialsup. As you will see below, the more followers you have, the more effective your digital marketing strategy will be. Ultimately the whole purpose of a marketing strategy is to get as many people as possible to see your brand.
How to Launch an Effective Digital Marketing Campaign
Before going about posting on social media, you need to sit down and establish a plan and the goals you wish to achieve. By doing this, you will accurately determine your brand’s message and the type of content relevant to that message. The best way to go about this is by answering the following questions:
- What audience are you trying to reach?
- Where does your target audience get content online?
- What message do you want to send your target audience?
- What are your business goals?
After answering these questions, you will be able to see the vision for your brand, which will help you build an effective marketing plan around it. This is the first step towards your dream coming true. Moreover, having a perfectly thought-out concept provides a clear understanding of what is more and what is less critical in your business.
How to Pick the Right Social Media Platform for Your Brand
Just because there are a lot of social media platforms does not mean that all of them are suitable for your brand. Different platforms have different advantages, and some might favour specific brands and businesses over others. Some social media platforms fit into the “one size fits all” category to their large number of users and versatility. These platforms are
- Facebook,
- Twitter,
- Instagram,
- YouTube.
The listed networks have a large user base and have a worldwide reach, meaning your brand can reach an even broader target audience that is all online. These platforms have a pretty general purpose and cater to just about every individual or business. So, instead of choosing just one, you can try them all, especially if you wish to make your brand famous and recognizable as soon as possible.
Some social media platforms are designed for very specific fields such as photography, gaming, art, or even music. These platforms tend to have a smaller user base but, if used well, can contribute greatly to your brand’s growth online. Some of these include:
- Pinterest,
- Twitch,
- Behance,
- LinkedIn,
- SoundCloud.
For now, let’s be looking at the largest and most popular social media platforms available and the advantages they present to your brand. These platforms all share two things, which are their large user base and their broad availability. They also have specialized tools that your business can take advantage of in its digital marketing campaign. So, keep reading to make the best choice and continue turning your ideas into real results with proper helpers.
The Best Social Media Platforms for Your Brand
With almost 3 billion active users a month, Facebook is definitely at the top of our list. It not only has a large user base, but through tools such as Facebook Ads Manager, you can target users based on their specific demographic. Facebook also allows you to create Custom Audiences to reach relevant customers. Custom Audiences can be created from the phone numbers or email addresses you’re already collecting through your newsletters or other campaigns. You can define and find your target audience quickly and cheaply with these tools. Once you have located these potential customers, it might be challenging to get them to trust your brand if you have a small following. You can quickly remedy this using a particular paid service to build your following quickly and conveniently.
Instagram boasts more than 1 billion monthly active users and is also owned by Facebook. This means that it benefits from a lot of the perks and tools that Facebook contains, including similar advertising capabilities. It is a visual platform that allows you to display your brand in a visually attractive way. As the saying goes, a picture can speak a thousand words, so instead of telling your customer what you can do, you can show it to them instead. The platform also allows you to open a business account, which you can use to monitor how, when, and why people are interacting with your content. It also has an Instagram shop tab that users can use to search for products and services to buy.
Twitter is a fast-paced platform that can make or break a business. It is one of the easiest platforms to use to get your brand’s message across. Twitter can help your business participate in more extensive conversations using hashtags on trending topics. If used properly, it can help give your business traction by getting people to talk about it either through tagging or retweeting. It is also an excellent tool for social proofing your brand.
YouTube
YouTube allows you to create and share unlimited video content with your audience. It is also free to use and join and is a highly effective marketing tool. Human beings tend to react to visual stimulation better than any other form of media. That is why videos are so effective. With a user base of over 2 billion active users a month, YouTube has proven itself to be very influential. It also boasts the added SEO advantage since it is a product of Google. Whether you want to use its affordable advertising program to advertise on the platform or share content specific to your brand by starting your channel, you can do it all on YouTube. You can build a large and loyal following by posting relevant and engaging content and then easily convert your followers into customers. However, it is notoriously hard to grow a large subscriber following on YouTube because of its complicated algorithm. But that should not be a problem for you if you use some helpful websites to rapidly increase your following and reduce the time and energy you would spend trying to get more followers.
Summing Up
Social media platforms have changed the business game. They have made it easier for smaller businesses to get launched without spending too much money. Whether you are an aspiring entrepreneur or artist, there is a place for everyone on these platforms. However, being in the top positions of search engines across different social networks is a leading goal of every business-runner. No matter how hard you try or how high-quality your products are, if your brand can’t reach the attention of a vast target audience, then all the efforts are useless.
Although there are so many users pushing their businesses to success, creating unbelievably colossal competition, there is still a well-working solution to keep in mind – paid services. The best part is that you no longer have to wait months or years to gain popularity on these platforms because you can leave the heavy lifting to professionals. Such marketing services will provide you with the followers you need so that you can concentrate on successfully growing your brand online, boosting traffic, widening the target audience, and implementing new ideas. Anyway, paid service is an excellent start for a beginner to get a significant push, over-jump others, and become visible in almost no time. All social signals play a decisive role in turning one’s account into trusted and influential business pages.