The Freeserve solution

The Internet is a rapidly growing medium which enables people all over the world to share information, communicate, be entertained and conduct business. It is beginning to influence the lives of many people. Research has shown that web users worldwide will grow from approximately 142.2 million at the end of 1998 to 398.6 million by the year 2002. This case study examines how Freeserve became the UK’s largest Internet service provider after only nine months of operation. In a fiercely competitive market, Freeserve has taken…