Introduction Do you ever think about what goes into a motor car, a power tool or a particular type of domestic appliance? If you were asked this question you would probably look for the technical features of each of the products, against which you can associate some form of tangible benefit, such as fuel-injection systems, ABS, a hammer drill, airbags, the time it takes for a kettle to heat up or the cool-wall in your toaster. These technologies are all – to a certain extent…

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