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HomeSales and MarketingBusiness EventsTop 10 types of corporate events that can help a business

Top 10 types of corporate events that can help a business

types of corporate events
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A corporate event reflects the goals of a brand and aims at realizing them by gathering people in one place. These people can be like-minded people who already know about the business, or they can be brand-new brains, who have never heard about the brand and can benefit from it over time. A corporate event can also be strictly an employee-only event, where people who work together gather to reflect on their company’s goals and ambitions and have a good time with the beautiful ambience and lip-smacking food.

Here is a list of the top 10 types of corporate events that can help businesses achieve specific goals.

Trade Shows

Trade shows generate leads and establish partnerships with other brands/businesses. It is usually a large-scale event with a huge number of footfalls. If you, as a brand, would like to be a part of a local or international trade show, you will have to ensure that your booth stands out. Make use of strategic lighting, lucrative promotional offers, multi-screen displays, and, of course, an impressive staff that can make an impact. A trade show is an excellent opportunity for both starts up as well as established brands that are looking to raise awareness about their products and expand their network.

Appreciation Events

Appreciation events are generally employee-only games where the staff of a company is recognized for their achievements in a specific period. Businesses can also invite loyal clients to such events to further strengthen their association and improve prospects. This kind of event has a relaxed party ambience, where people meet and greet and enjoy a delicious meal. If you are looking for a venue that will help you host an excellent appreciation event and take care of end-to-end arrangements, consider The Venue at Friendship Springs.

Holiday Events

A holiday event can be a party on special occasions like Christmas and New Year Holidays. This type of event helps employees of a business mingle with each other and relax in a simple yet lively atmosphere. A holiday event is a great opportunity for team-building activities, and it can also become your chance at interacting with your clients and prospects in a relaxed, out-of-office setup.

Product Launch

A product launch is a formal event like a trade show. It is a core marketing event that can bring in a lot of business from clients and collaborators. This type of event needs a formal set-up where you may need to show PowerPoint presentations, talk to your audience at length, and display the new product. A product launch is an excellent opportunity for a business to get media exposure and interact with its target audience.

Business Dinners

Business dinners are generally formal dinners organized to celebrate a milestone or welcome a new employee. This kind of event will be best in a hall with multiple sitting arrangements. An excellent catering service can add a 5-star to a business dinner and can get everybody talking. A business dinner can be a great way of celebrating achievement and interacting with staff.


Conferences are purely business events that are attended by employees, target audiences, and media personnel. A conference is a great place to share ideas, improve awareness of a brand, and implement solutions. It needs a venue that can take care of all the technical requirements while offering a great ambience with proper sitting arrangements, a bright and loud audio system, and other supports needed then and there.

Incentive Events

Incentive events can be a one-day event or a multi-day trip for the employees. These events provide a chance to reward the staff members for their performance. Incentive events often need a luxurious setup, and if it’s a multi-day event, it will need to have rooms and other amenities like a spa, swimming pool, etc. An incentive event can be a costly affair, so you will have to find various options that will fit in your budget.

Charity Events

A charity event can be a cocktail party, a formal sit-down dinner, or a fun disco night based on a company’s preferences and brand identity. Again, this kind of event needs a suitable venue that understands the theme and can cater accordingly. A business that conducts charity events can boost its reputation and promote a substantial cause while creating brand awareness.

Team Building Events

Every business needs to conduct team-building events at corporate event venues from time to time. These strengthen the social ties within a corporate team. If you want to hold a successful team-building event, you will have to find out the preferences of your staff and then choose a venue accordingly. If your staff loves games, you might as well need an outdoor site, or if your team would like a day of eating exquisite delicacies, you can arrange an indoor place with an astounding catering service.

Board Meetings

Board Meetings are again formal meetings, where top management staff meet to make crucial business decisions. This type of meeting will need a formal meeting set up with technological aids and help from the support staff. To ensure the success of a corporate meeting, you, as the business owner, will have to ensure that the meeting fits into everyone’s schedule and that the venue is easily reachable for every stakeholder.

The experience of catering to all kinds of corporate events is a valuable asset for a venue. The Venue and Friendship Springs is one such place that can manage all types of corporate events of all sizes and budgets.

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