You may have heard the term “business case study” before. It refers to a real-life business and what it does. Other times someone might use the phrase when talking about fictitious business dilemmas, situations, or models.
Today, we’ll talk about custom web handling solutions as a business model. More specifically, we’ll discuss end-to-end website development. We’ll cover what the term means, why this business model works so well, and where it’s going in the coming years.
What Precisely Does End-to-End Mean?
In this context, the term end-to-end website development means a company, individual, or team that develops a business’s website all the way from start to finish. In other words, this model involves a company telling the website creator what they have in mind regarding what the site does, how it should look, and the features it should have.
End-to-end development is an all-inclusive process, which is why it costs more. The alternative to this would be someone who develops their own website, perhaps with one of the standard site development tools, such as WordPress or Wix. Though you might not realize it, someone built many of the business sites you encounter on the internet through the Wix or WordPress platforms.
This is because these two platforms are relatively user-friendly. However, in the business case study we’re discussing, namely, end-to-end development, you might have a business owner or operator who doesn’t know the first thing about computers. They may also have many other business responsibilities, so they simply don’t have the time to do any of this themselves.
Why Does This Particular Business Model Work So Well?
You can always launch a website that you set up yourself. Even many of those who are not very computer-literate often find this to be true if they take a little time to learn.
If you design your business website, though, it consumes valuable time that you could spend asking for business loans, developing your company’s expansion plans, working on your marketing, or dozens of other tasks. You might take months doing the hiring, and you want to leave your website creation to professionals.
That’s part of why web designers are out there, but it doesn’t quite explain how the end-to-end model works. A skilled designer can take an existing website and modify it, but they might find that it’s a mess, with poor UX. UX is user experience, and it should be optimal if you want your potential customers or clients to use and enjoy your company’s site.
If you hire a company, team, or individual for end-to-end website design, they can plan out and execute everything site-related. If they’re very skilled and dedicated, this might take them only days or weeks.
The bigger and more complex your business model, the larger the site will be. That’s when you might have a web designer who takes several months or even longer on a site.
It’s Easier for a Single Designer to Create a Site
The average designer, whether that’s one person or several, will probably want to handle every site detail themselves if they can. They can go in and improve or fix someone else’s work, but almost every one of them would prefer to build a site from scratch.
If a business operator or owner lets them do this, they can design and plan out the UI, or user interface. They can figure out what graphics will go well with the industry in which the company bases itself. They can then create all the content, though they might stop short of writing all the site’s copy.
The owner might do that, or they can also hire a copywriter. They may employ one temporarily through the gig economy, or they might have one on staff if they can afford it and have enough regular work.
Part of why end-to-end website design works, though, is that as someone who wants an impressive company site that people will enjoy visiting, you can hire an absolute master who can deliver something that will be as easy to use as it is visually impressive. A website design guru can create something using standard tools that is similar to a harmonious symphony.
What Is This Business Model’s Future?
If you look at real-life business case studies, which would be individuals and companies that offer high-end, expensive web design, they seem to provide more and more as time passes. At one point, a web designer would create a site rapidly, pass it off to the person or company who wanted it, and then disappear. Now, however, whoever ordered the site often requires something more.
In addition to website design, they also want extensive testing before the site ever goes live. They might bring in focus groups that they pay using money, sample products, or gift cards.
They might have the site designer not only test the website but also retain them on the payroll to do any necessary upkeep. All websites need that, and some site designers are willing to do whatever maintenance the website needs as the months and years roll by.
Maintaining the end product is more and more what this business model is about, in addition to straightforward, end-to-end site design. If you own a business and need something like this, you might specifically look for a company that can design, test, deploy, and then maintain its creation in the manner you see fit.
That is what you need to be able to do as an end-to-end website designer now, and what more business owners expect. Since this area always grows and develops, though, it’s impossible to say what more a business owner might ask for in the future.
What’s evident, though, is that this model works for both those who want it and do it. It’s a mutually beneficial relationship: the company gets a site that excites anyone who visits it. The site’s creator enjoys both the money and the notoriety as the industry starts to know them better.