Motivating and engaging employees for better business
A Virgin Media case study

Page 1: Introduction

Virgin Media was created from the merger of NTL, Telewest and Richard Branson's Virgin Mobile and is a part of Liberty Global plc, the world’s largest international cable company. In the UK, Virgin Media is the first ‘quad play’ provider, meaning that they provide broadband, TV, mobile phone and home phone services. The company has invested over £13 billion and owns the...
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Page 2: What is motivation?

Motivation is the driving force behind actions and behaviour. It leads individuals to take action to achieve a goal or to fulfil a need or expectation. Understanding what motivates employees at work ensures that a business not only has employees that have the knowledge, skill and ability to do the job, but who are also committed to achieve a high standard of work. There are many positive...
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Page 3: Taylor's scientific management

In the early 19th century Frederick W Taylor’s book The Principles of Scientific Management was published which changed the way organisations, in particular manufacturing organisations, worked. Taylor believed that work activities could be broken down into tasks by using a scientific method to find the most efficient way of performing a job. He advocated that work should be reduced to a...
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Page 4: Herzberg's two-factor theory

Research undertaken by Frederick Herzberg in the 1950s has broadened our understanding of motivating factors and job satisfaction in the workplace. From his research he concluded that employees have two sets of needs in the workplace. He described these as hygiene and motivator factors. Hygiene factors (satisfiers) include salary and working conditions. However, these factors on their own do not...
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Page 5: Maslow's hierarchy of needs

In 1943 Abraham Maslow published his theory of a hierarchy of needs. Maslow identified that as individuals we have five sets of needs as shown in the diagram.At the first level, basic needs are those of food, water, warmth and shelter with wages that meet those needs. Safety needs include protection from danger, for example health and safety at work as well as job security. Social needs include...
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Page 6: Conclusion

Understanding the factors that motivate employees helps a business to determine the ways in which it should engage with its people. From valuing their views and opinions, providing opportunities for training and career progression, as well providing a great environment to work in are all motivating factors. The level of motivation and satisfaction amongst employees can have a direct impact on...
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Related: Kellogg's
Case studies in Business Case Studies

  • Edition 16 Building a better workplace through motivation

    This case study focuses on how Kellogg's motivates its people. It illustrates how the use of motivational techniques helps to develop the business as a ‘great place to work’.