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HomeSales and MarketingSocial MediaWhat’s the big deal about TikTok?

What’s the big deal about TikTok?

Social media platforms are constantly improving, changing, and being developed. Every year or two, a new platform tends to become popular over the rest. TikTok is one that has grown to the top of the list of social media channels over the past couple of years.

TikTok has grown as fast as if not faster than most of the social media giants because of its ease of use, content available, appeal to the young, and ability to share across social media.

Here are some things you should know about TikTok.

What is TikTok?

TikTok is a short-form video sharing app that lets its users create short, 15-second videos on whatever they want. TikTok offers a range of special effects, filters, song snippets, and sounds you can use with your short videos.

Where did TikTok come from?

The quick answer is Beijing, China. This is where the lip-syncing video app, Musical.ly was purchased by a company called ByteDance. It was rebranded by ByteDance and called TikTok, then its downloads doubled across the world.

How did it get so popular?

It is believed that the biggest reason for the rise in popularity of this social media app has much to do with celebrity endorsements such as Jimmy Fallon. Celebrities from across the globe now have paid partnerships with his platform to drive popularity and notoriety to it in local to global markets.

Who uses the TikTok app?

The bulk of its users are 24 years old and under. So, while it isn’t exclusive to the younger crowd, it is the younger crowd that is drawn to it. This could be due to celebrities like Jimmy Fallon, Reese Witherspoon and her son, Deacon Phillippe, who taught his mother to use the app.

Can TikTok make you famous?

Of course, it can make you famous. The key to becoming famous using TikTok is consistency. You must create enough videos that appeal to its users. Using TikTok growth tools has become a popular resource for users and some even buy TikTok followers to bolster their accounts.

What are some things you can do on TikTok?

TikTok is more than just a video and music app. You can do several things with the app and share the videos you create to other social media platforms. Here are some things you can do on TikTok.

  • Create and Watch Videos
  • Interact with Others
  • Add Music
  • Find Profiles
  • Discover Content
  • Virtual Coins to Spend

What are some pros and cons of using TikTok?


  • Creative outlet for today’s youth
  • Localized content like local contests and challenges
  • Easy creation, sharing, and viewing of videos
  • Good for influencers and brands to get exposure


  • Inappropriate content for kids
  • Privacy concerns for kids’ accounts

Final Thoughts

Should you be using TikTok? Absolutely you should be using this popular app. If you haven’t considered it, you should. You can reach out to the younger crowd with some of the most engaging and appealing content.

For kids, teens, and young adults it’s about creativity and self-expression. This is the generation you are now appealing to. If you aren’t, you won’t be appealing to the next generation of consumers and buyers. You will need them to keep your business going for years to come.

The potential is great with TikTok as it grows and expands its reach. You never know how far it will go and what new and upcoming social media app is around the corner.

Whether you decide to grow your TikTok manually or by buying followers or using online growth tools or services, it can be a viable and efficient means of getting your brand or name out there for everyone to see.

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