Whitbread in the community

All organisations operate within a wider environment in which they need to carefully build up and to sustain long-term relationships. In recent times it has become fashionable to talk about business organisations needing to serve their stakeholders who are shareholders, employees, suppliers, customers and the communities in which they operate. It is equally clear that business organisations are major stakeholders in the community. We can represent this as a two way commitment. There are a number of ways in which business organisations’ stakeholding in the…