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It doesn’t seem so long ago that the word SEO (search engine optimisation) was unheard of.

Fast forward a few years to today, and SEO is a huge topic for businesses looking to rank on the first page on Google, and even better if it’s in the top three positions. 

Search engine optimisation is designed to help businesses gain more traffic and rank higher in search engines by optimising their website with content, keywords, backlinks, and other criteria that Google feels will create a better user experience. 

A study showed that more than 60% of online searchers only browse through the top three positions on the search results. 

That means there are a whole lot of businesses out there that don’t even get looked at. 

You can bet that those top three positions are following the best SEO practices to the letter to stay there. So if your business has not yet invested in SEO, here are four reasons why now is the time! 

Everyone is using SEO

Literally, anyone that has a website now in a competitive market knows that search engine optimisation improves your ranking. 

There’s a list of requirements that Google and other search engines want businesses to follow to create a better user experience.

Since SEO became so popular, there have been constant updates on the latest SEO practices that need to be implemented if you want to see your website at the top of the list.

So if you want to stay in front of your competitors, you’ll need the help of high-quality SEO content services that use the best SEO practices to keep websites optimised for a better user experience and a better Google ranking.

Improves traffic & sales

One of the main purposes of SEO is to accurately match the user’s intention through a search query, which helps generate more traffic and sales to a website because the content matches the user’s search query.

The idea is that customers are more likely to buy from the top search results if the websites shown are relevant to the customer. 

So with that in mind, if you want to gain more traffic and sales, you’re going to have to optimise your website to attract potential customers.

SEO improves the user experience

If you’re trying to find something online through a search engine, you want to be shown what you’re looking for and not something entirely different, right? 

Well, this is what SEO does. It creates a better user experience for searchers by showing them exactly what they’re looking for. 

As a result, site visitors are more likely to spend time on the site without leaving if the information they want is on that webpage.

Optimising for a better user experience is all about faster loading times, simple navigation, easy to read texts, and excellent support tools. 

Once a website has all of these things, Google will rank that website higher for relevant searches. 

Builds credibility

When your business starts investing in SEO, it starts ranking higher on the SERP, and once consumers start seeing your website on the first page, they begin to trust it.

This brings credibility to your company because people are twice as likely to shop with a company from the top organic search results than a paid ad. 

With a combination of SEO-optimised content and a high SERP ranking, your business will become a household name in no time.