Business ethics and corporate social responsibility An Anglo American case study
Page 5: The benefits of ethical behaviour
Anglo American establishes goals each year for sustainable development. These goals include:
working without fatal accidents
eliminating occupational diseases
increasing diversity in the workplace
increasing the benefits of mining for local communities
increasing energy efficiency.
By working towards these goals, Anglo American hopes to gain a competitive advantage. By demonstrating a more caring and sustainable approach, the company is able to differentiate itself from rival mining companies. It makes Anglo American more likely to be the partner of choice for many governments and communities in the developing world.
It also helps with its position on the stock market. Most long-term investors, such as pension funds that run investments for millions of ordinary people in the UK, believe that it is important for a company to consider social and ethical issues and not just the financial bottom line if a business is to be sustainable. Anglo American sees shareholder returns and social and environmental responsibilities as complementary activities. This puts the company in a stronger position. All stakeholders benefit shareholders, employees, governments, local communities and suppliers.
Anglo American | Business ethics and corporate social responsibility