Steeling market share
A British Steel case study

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Page 6: Conclusion

British Steel 2 Image 1The key to British Steel both sustaining and further developing its market share is innovation. Innovation not only provides consumers with all steel drinks cans but also helps to develop significant environmental benefits. The result is simply a combination of outstanding product strength combined with low metal cost, which adds value and provides advantages throughout the steel packaging chain.

British Steel | Steeling market share