Responding to a changing marketing environment
A Castrol case study

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Page 6: Conclusion

Castrol has long been known and appreciated for technically advanced automotive lubricants. Their huge involvement in the motor industry reaches right across the spectrum from testing products in the harsh arena of motor racing to providing the vital lubricants that consumers all buy for their cars.

The key to this is that they have a real understanding of the driver's relationship and involvement with their car - from those desiring top performance, to those seeking reassurance and reliability. You'll find that Castrol plays a major part in satisfying everyday motoring needs, supplying engine and gear oils, transmission lubricants, brake and clutch fluids, antifreeze, coolants and greases - all formulated to meet differing local requirements and conditions.

Castrol's 'Winning Formula' is a combination of technological superiority, excellent marketing and sales strategies and constantly adapting to changes in market and consumer needs.

Castrol | Responding to a changing marketing environment