Page 3: External stakeholders
The Co-operative Group has a number of different external stakeholders, including customers, the government and food standards bodies:
- The requirements of customers drive The Co-operative to develop new goods and services. Following consultation with its customers, The Co-operative introduced an honest labelling policy to help customers make informed decisions about the products they buy.
- The government has been trying to highlight the risk of obesity. The Co-operative has supported its Change4life programme by helping to communicate the government's message.
- Organisations, such as the FSA and the British Farm Standard, have influence in the food industry. For example, The Co-operative has adopted the use of the FSA's traffic light labelling, helping consumers understand the nutritional content of their food and helping them adopt healthy eating habits.
The Co-operative supports numerous community and sporting activities. For example, it supports a national charity called Street Games. This charity promotes sport to young people who live in disadvantaged communities. The organisation feels that supporting communities is a crucial role which is at the heart of its co-operative heritage.
Young people are important stakeholders as they represent the next generation of members and customers. To help young children understand where their food comes from, The Co-operative supports school visits to its farms across the UK. 'From Farm to Fork' is a learning experience for primary school children and by the end of 2009, as many as 30,000 children will have visited farms as part of the scheme.