The importance of social responsibility A Coca-Cola Great Britain case study
Page 2: Taking a stakeholder perspective
All companies have responsibilities towards a range of people who have a 'stake' in what that company does. The various stakeholders may have competing, even conflicting, interests that have to be balanced. Certainly, different groups of stakeholders will place a different emphasis in what they expect from their company stake-holding, as the diagram below illustrates.
Coca-Cola Great Britain | The importance of social responsibility