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Coca-Cola Great Britain Case Studies
Corporate citizenship and the community
Today, more than ever, we have come to appreciate and value the relationships that can be forged between individuals, organisations and the wider community....
Who dares wins success through intelligent risk
A story of global success
No study of business success in the twentieth century would be complete without mentioning Coca-Cola. Coca-Cola is the product which...
Coca-Cola and sports partnership through competition
The importance of image
Our image is the way in which others see us. People quickly form opinions about us from the way we dress,...
Working with bottling franchisees around the world
The Coca-Cola Company is the world's largest beverage company and is the leading producer and marketer of soft drinks. Today, Coca-Cola is consumed throughout...
Within an arm’s reach of desire – global marketing
Global marketing has become a reality, the product most representative of this process is Coca-Cola's Robert Woodruff, former chairman of The Coca-Cola Company stated...
Making the world’s best-known product
How is the most widely recognised product in the world made? How are the required quality standards met for every single unit of that...
Communicating through the “world game”, for brand and corporate reputation
Football is the 'world game' and Coca-Cola is the brand name of the world's biggest selling soft drink, so it is hardly surprising that the two...
Creating an effective organisational structure
The Coca-Cola Company is truly global, and its main product is recognised and consumed worldwide. The Company organises and structures itself in a way...
Using market research to develop a product range
The Coca-Cola Company is the world’s leading and best known drinks supplier. Its mission statement is:
'The Coca-Cola Company exists to benefit and refresh...
The importance of social responsibility
A good business is also a good citizen. As well as making a profit by supplying products or services that people want to buy,...