Coca-Cola Great Britain

Corporate citizenship and the community

Today, more than ever, we have come to appreciate and value the relationships that can be forged...

Who dares wins success through intelligent risk

A story of global successNo study of business success in the twentieth century would be complete without...

Coca-Cola and sports partnership through competition

The importance of imageOur image is the way in which others see us. People quickly form opinions...

Working with bottling franchisees around the world

The Coca-Cola Company is the world's largest beverage company and is the leading producer and marketer of...

Within an arm’s reach of desire – global marketing

Global marketing has become a reality, the product most representative of this process is Coca-Cola's Robert Woodruff,...

Making the world’s best-known product

How is the most widely recognised product in the world made? How are the required quality standards...

Communicating through the “world game”, for brand and corporate...

Football is the 'world game' and Coca-Cola is the brand name of the world's biggest selling soft drink, so...

Creating an effective organisational structure

The Coca-Cola Company is truly global, and its main product is recognised and consumed worldwide. The Company...

Creating an effective organisational structure at Coca-Cola

The Coca-Cola Company is truly global, and its main product is recognised and consumed worldwide. The Company...

Using market research to develop a product range a...

 The soft drinks categoryCoca-Cola GBoperates in the non-alcoholic beverage market. How these beverages are supplied to consumers...

The importance of social responsibility at Coca-Cola

A good business is also a good citizen. As well as making a profit by supplying products...

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