Page 6: Conclusion
This case study has shown briefly how one man identified and seized the opportunities which were available during the early years of car manufacturing, establishing the base from which the Jaguar of today has grown.
Jaguar continues to evolve - improving manufacturing methods and environmental performance. It is extending its brand with the production of the Jaguar S-Type and is a key player in a major industrial regeneration project. In this way, Jaguar’s winning formula continues.