Page 6: Conclusion
Getting the right product or service to the customer, at the right price, in the right place and at the right time is fundamental to business success. Understanding and balancing the marketing mix enables an organisation to uniquely position its brand to drive sales of its products and services. To remain as a market leader a business needs to continually look at new ways of engaging and exciting customers in its products and services.
This case study has shown how Kellogg’s is able to remain as market leader through its implementation of groundbreaking marketing strategies and by learning from every marketing campaign it undertakes. Through the use of social channels, Kellogg’s is able to innovatively market its new products in creative and interesting ways, generating opportunities to gain new customers and retain existing customers.