Development of broadband markets Companies like BT that build communication networks must also develop their markets in order to earn a return on their investment. BT is a business which must generate revenue and make a profit in order to satisfy the shareholders. The same principle applies to other public limited companies. Initially broadband was developed for business customers. Businesses need to communicate vast quantities of information quickly and will often pay a premium for superior service thus encouraging technological developments. However, it became obvious…

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