Developing a customer focused sales strategy
A MFI Furniture Group case study

Page 14: Finding out what customers want

The starting point for everything MFI does is feedback from customers. This ensures that MFI builds systems and processes which ensure that MFI has the information on which to build a business for the future. This information helps to focus on what external customers want with regard to the level of service given, how it is offered, the types of products sold, the merchandising and display of products, store design as well as marketing and promotions.

MFI Furniture Group | Developing a customer focused sales strategy


You can download resources for this case study below

This page and contents, ©2018 Business Case Studies, is intended to be viewed online and may not be printed. Please view this page at