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HomeOperationsCustomer ServiceDeveloping competitive advantage through customer service

Developing competitive advantage through customer service

Morrisons was founded over 100 years ago, as a stall in Bradford market. It has been a family business for most of the time since. Under Sir Ken Morrison’s 55-year leadership, until he retired in 2008, the company grew steadily ‘from market stall to superstore.’ With over 450 stores, it is now the UK’s fourth largest…

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