Thinking global - acting local
A Morgan Crucible case study

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Page 6: Conclusion

Morgan Crucible is an example of a business with a humble past which has developed globally over a difficult period in order to win. In the late 1970s its home market was devastated, yet there was a global demand for specialty products which Morgan had the capability to satisfy. This case study epitomises the transformation of a business over a relatively short period of time, to become a world niche market leader in materials technology.

Morgan Crucible | Thinking global - acting local