The business of reinvention

Today we live in a highly competitive world in which only one thing is certain for companies – change. Intelligent companies continually seek to adapt in order to seize new opportunities that arise. Entrepreneurial organisations transform themselves, this is known as re-invention. An entrepreneurial organisation looks for opportunities to use all resources more effectively. An organisation with an entrepreneurial culture will actively seek change and be quick to respond. It will be ‘market-led’ and prepared to take risks. For this to be possible, the organisation…