Achieving growth through product development
A Portakabin case study

Page 1: Introduction

Listen to page 1
[audio=http://download.businesscasestudies.co.uk/player.php?f=cG9ydGFrYWJpbi9tcDMvMTYvcGFnZS0xLm1wMw==&titles=Introduction]

A main source of business growth is through product innovation. New products often come from ideas. These are either new ideas or ideas for extension strategies for existing products or services. An idea is a plan, a scheme, method or a thought process. By their very nature new ideas are creative. They often provide solutions to problems. They help to meet the needs of customers and they also make...
Read full page

Page 2: Ansoff’s Matrix

Listen to page 2
[audio=http://download.businesscasestudies.co.uk/player.php?f=cG9ydGFrYWJpbi9tcDMvMTYvcGFnZS0yLm1wMw==&titles=Ansoff’s Matrix]

Igor Ansoff was a Russian/American mathematician who applied his work to the world of business. His most famous work is the Ansoff Matrix. The purpose of this matrix is to help managers consider how to grow their business through existing or new products or in existing or new markets. In this way he was helping managers to assess the differing degrees of risk associated with moving their...
Read full page

Page 3: Generating ideas through research

Listen to page 3
[audio=http://download.businesscasestudies.co.uk/player.php?f=cG9ydGFrYWJpbi9tcDMvMTYvcGFnZS0zLm1wMw==&titles=Generating ideas through research]

Market research In order to develop new ideas for products and services Portakabin undertook some primary market research. This consisted of direct feedback from its customers. However, at the same time many changes were taking place in building legislation. For example, the Disability Discrimination Act 2005 required new buildings to provide improved access for people with disabilities. These...
Read full page

Page 4: Analysis and development

Listen to page 4
[audio=http://download.businesscasestudies.co.uk/player.php?f=cG9ydGFrYWJpbi9tcDMvMTYvcGFnZS00Lm1wMw==&titles=Analysis and development]

Each of the elements of EBS served two purposes. Firstly, it strengthened how customers thought about the building as there were more options available. This helped make the Portakabin total product approach to its buildings become distinctive in the minds of customers. This is because they saw EBS as a one-stop-shop for all of their needs. EBS also meant that customers no longer had to...
Read full page

Page 5: Testing and launch

Listen to page 5
[audio=http://download.businesscasestudies.co.uk/player.php?f=cG9ydGFrYWJpbi9tcDMvMTYvcGFnZS01Lm1wMw==&titles=Testing and launch]

Testing All of the elements of the Portakabin products were sourced from high quality suppliers. They were then tested within Portakabin buildings. Testing enables materials and products to be evaluated for their worth and performance. Testing involved the following three stages. Developing prototypes. These are unique products that are evaluated for their performance. For instance...
Read full page

Page 6: Conclusion

Listen to page 6
[audio=http://download.businesscasestudies.co.uk/player.php?f=cG9ydGFrYWJpbi9tcDMvMTYvcGFnZS02Lm1wMw==&titles=Conclusion]

Portakabin has seen a steady growth in take up of EBS. From their introduction in 2001 until today, 2011, nearly 50% of buildings hired by Portakabin include EBS.EBS now accounts for a substantial proportion of the turnover of the hire business. It has also enhanced the image of Portakabin as a ‘total solutions’ business that can provide high levels of customer satisfaction and...
Read full page

Teaching resources for this case study

  • Portakabin Logo

    These are the teaching resources associated with the case study: Achieving growth through product development

    This case study illustrates how Portakabin, a manufacturer of factory produced buildings, has developed a range of new products called Essential Business Solutions (EBS). The purpose of EBS was to develop products that more closely meet the needs of its customers.

    All teacher downloads and teaching aids relating to this Portakabin case study are free to download.

Related: Portakabin
Case studies in Business Case Studies

Downloads

You can download free resources for this case study below

For students
For Teachers

STEM

Portakabin is a STEM company.

Learn more about: Engineering and STEM career options with Portakabin and Business Case Studies.

Newsletter

Subscribe to our newsletter for current business news including lesson plans and activity ideas.

Share this website