Developing products and services to meet market demand

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 Introduction Intelligent business organisations understand the ‘fit’ between their products and their markets. Over time, companies develop strengths that need to be developed in a positive way. They adapt what they do best to the changing requirements of the market place. This case study examines how Portakabin has developed new products in response to growth in its existing markets. In particular, it focuses on Portakabin WardSpace accommodation: an efficient way of meeting the increasingly demanding and highly specific requirements of the healthcare industry. The Portakabin Group is a private company, owned 100by the Shepherd family. This integrated Group is involved in the hire and sale of interim and permanent accommodation. Portakabin Ltd specialises in producing modular buildings. In modular construction, buildings are manufactured and fitted out in a controlled factory environment whilst the foundations are being prepared on-site. The customer’s modules are then taken to the site, craned into position and linked together. Architectural features (e.g. external cladding, glazing, lifts, a stair tower or a pitched roof) are added on-site. The advantages of modular construction include: vastly improved programme timessignificantly improved qualityreduced costsgreater ability to customise the buildingminimal disruption during constructionsafer, quieter and cleaner work on-site. The divisions within the…

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