Product development innovation and the product life cycle

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 Introduction Profitable and innovative commercial businesses are ones which provide customers with exactly what they need and want. Portakabin is an example of such a business. Portakabin has been the UK’s market leading modular building innovator for more than 50 years, operating in 6 countries and employing more than 1,300 people. The marketing of Portakabin is central to its past, present and future success. Portakabin is a business to business (B2B) organisation. Its customers are other businesses. This makes its approach to marketing different to more consumer-focused organisations. Portakabin operates both in the secondary…

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