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HomeMarketingMarketing PlanningResponding to an emerging market

Responding to an emerging market

‘The industry as a whole is under-achieving.’ This was the verdict of the Construction Task Force, led by Sir John Egan, in July 1998. The Task Force had investigated the state of the British construction industry. The Egan Report, as it came to be called, confirmed that the industry did have some centres of excellence, but that overall there were many problems to resolve. These included: low profitability, which in turn led tolow levels of capital investmentinsufficient research and developmentinadequate employee trainingoutdated methods of productionexcessive…

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