Developing long-term customer relationships
A RM case study

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Page 6: Conclusion

RM achieved its objective of taking the number one position in the primary schools sector. This position has been achieved, not simply through the development of a good product, the RM Window Box, but also through the development of products with customers and not simply for them.

This partnership has been based on a relationship designed to revolutionise teaching and learning through the integration of ICT within schools.

RM | Developing long-term customer relationships