Identifying customers and meeting their needs

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Marketing is about making sure that a business is providing the goods and services that customers want. It involves identifying and anticipating what consumers want today and will want in the future. The marketing department then plays an important role in taking these goods and services to market through all the channels the business sells through. This case study focuses on the way in which Argos makes sure that it meets the needs of its customers. Argos was founded in 1973 and is now the…

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