Applying the personal touch to financial services

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The Co-operative Insurance Society (CIS) operates in one of the most dynamic and complex markets in the world. Insurance is one of the UKÕs major industries with an estimated 700 businesses providing investment and protection products to over 46 million customers. In recent years, competition in the financial services industry generally has intensified. To survive and to continue to prosper, financial services organisations have had to adapt both their business operations and their strategies. As a result, there are now a wide variety of ways…

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