Values into vision
A Syngenta case study

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Page 3: Values

Every individual has his or her own values – those beliefs that they hold to be most important and which guide their behaviour. This might include always being truthful or understanding what is right or wrong.

An organisation’s values demonstrate what the organisation stands for and help to create a set of shared behaviours which distinguish the company from others. Syngenta's values deeply influence everything that the company does. Significantly, its purpose and values not only express its ability to add commercial value but also reflect its beliefs as a human-focused organisation.

Syngenta’s values

Syngenta’s values include four key aspects: innovation, intensity, health and performance.

Syngenta 17 Diagram 2Innovation is the engine that drives Syngenta's success. Ongoing innovations add value for customers and give competitive advantage as competitors find them difficult to copy. This requires the Syngenta development teams to take nothing for granted but constantly ask questions, breed creativity and seize opportunities.

Intensity means passion, energy and commitment to success, always with customers in mind. It is a shift of mindset from 'doing a job' to 'starring in a role'. Syngenta employees use initiative to build teams and develop partnerships.

Health is a large idea based around vitality and well-being. It embraces people, the natural environment and the eco-systems of which they are part. The health value affirms growth and development as it celebrates knowledge and ideas.

Performance is about achievement and quality. Syngenta must add value for all of its stakeholders. It seeks profitability by investing in people and research. Effective performance is achieved through an insistence on high standards of safety and ethics and a determination to uphold all Syngenta’s values.

The business’ work on developing seeds demonstrates these values. Seeds are never standard. Each variety differs in the quality of its crop, its resistance to disease and its suitability for different soils and climates. For example, sunflower seeds are a major source of vegetable oils used in cooking and food processing. Syngenta has built a portfolio of seeds to meet each significant market and grower need. For instance, it worked with a Spanish vegetable oil producer to develop a seed that yielded healthier oil that is high in unsaturated fats (which are healthier than saturated fats). With high yields and effective disease resistance, Syngenta seeds are now market leaders in many countries.

Syngenta | Values into vision