Developing vision and values to build a market strategy

This case study focuses on Eversheds, one of the largest law firms in the world. It emphasises how Eversheds uses vision and values to support its brand and how this helps to emphasise that its services are focused on the customer. In service industries customers want to be confident they are dealing with an organisation they can trust. They will also want to do business with an organisation who will look after their interests and help to solve any problems they may have. In the…