Responding to change in the business environment is challenging, particularly for large organisations. The business environment provides both opportunities and threats to the long-term success of an organisation. Therefore, for an organisation to develop well strategically, a range of important, but well defined decisions have to be taken. The organisation must decide how to allocate its resources and develop core competencies to fit the environment. Such decisions should be designed to improve the ability of the organisation to compete, through new and unique ways of…

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