The repositioning of Hobnobs
A United Biscuits case study

Page 12: Conclusion

This case study has outlined the way in which McVitie's set out to relaunch a premium brand, Hobnobs, to appeal to a younger target audience. The tasks and activities encourage you to consider effective ways of re-orienting marketing activities to appeal to this target audience.

United Biscuits | The repositioning of Hobnobs


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