Direct marketing

2298

 Introduction Life in Western economies today is often said to take place in ‘a consumer society.’ The beginning of the ‘age of the consumer’ is associated with the period just after the Second World War where for the majority of the population incomes began to increase faster than the cost of basic necessities and the standard of living began to rise. A feature of all societies is that when people have more income to spend or as their lifestyles change this leads to changing patterns…

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