Managing the supply chain to meet customer needs
A Warburtons case study

Page 6: Conclusion

Warburtons has come a long way since the 1870s. The key has been the commitment that the business has made to high-quality products.

A bakery is not just about baking. For Warburtons, managing its business involves taking responsibility for managing the whole supply chain. It does this by working with farmers and supporting them as they plant the seeds on farms within the UK and Canada. It also works with millers.

Finally, it provides distinct professional services that help retailers to run their businesses more efficiently. The end result is the satisfaction felt by consumers as they finish the last crumbs on their plates.

Warburtons | Managing the supply chain to meet customer needs



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