Any industry that depends heavily on technology has major variations year after year. Marketing is one of those landscapes that shift so quickly, it’s challenging to keep up with the best practices. online casino us has proved it in the iGaming space. Marketing is necessary for every business, but when it comes to small business, it becomes more critical because of its direct association with the survival of a company. If you are a small business owner, you possibly have limited time when it comes to marketing your business. So, you must know where to target your efforts to be the most effective. In this article, we cover 5 creative small business marketing ideas to use in 2019.
Find Giveaway Opportunities That Align With Your Brand
Contests and giveaways are a great way to get attention online. Everyone loves winning something and by consistently running fun, low-cost giveaways, you can increase your customer interaction. You’ll get engagement, but it takes more than that to convert that engagement into sales. Focus less on what it is you’re giving away and more on how you’re getting people to participate. For example, offer an entry in exchange for new customers liking your Face book page or for existing customers to refer a friend. Creating engagement that will last outside the run of the contest makes a free giveaway well worth it.
Create and maintain innovative and original social media accounts that don’t only promote your business, but establish your personality. The precision of social media is exactly what makes the medium such a great way to hone your brand message and to get clear about exactly who you are and what you offer.
Whatever the intended reach of your business, mobilizing your immediate community is still one of the best ways to create buzz. Collaborate with other local businesses – especially those who aren’t direct competitors – to cross-promote or to pair your services as part of local packages. Target local media to react to community issues and for publicity opportunities. Once you get to know the rhythms of your neighborhood, you’ll be able to craft your brand to more directly meet the needs of the people you’re serving and be able to meet your customers with your marketing message.
Help Others By Offering Free Consultation
People want help from experts. If you can position yourself as an authority in your niche and provide a free consultation, it will help generate new leads. The people who need your expertise on a product or service will be impressed by your free service. In return, many of them will buy your products as their way of thanking you.
Look Into Video Marketing
Video marketing is what’s trending right now. Fortunately, good video marketing can be done on a budget. You can even use your phone propped up on a coffee-cup tripod to start practicing your video skills. If you’re too shy to appear in the video, you can do a voiceover presentation. Then upload the result to your preferred social media channel (don’t forget YouTube) with a title and good description.