Throughout the last few years and the pandemic, marketers have been heavily focused on the internet and online streaming devices. These include tablets, smartphones and laptops. However, as we venture into 2022, it may be time for marketers to return their attention to the TVs of their audience. That way they can increase the amount of awareness that their brand receives. Here are five reasons why it’s time for you to get your business back on your TV screen during the advertising segments!
1. Target audience
Let’s face it, TV is practically the father of all modern electronic advertisements. Although social media marketing is crucial when it comes to demonstrating your brand is a professional business, it’s important that you focus on your TV advertisements. Marketing for TV is a lot more specific than what you will find online. It can be played on a wide variety of channels to find the right target audience.
2. Subtle advertisements
Not all advertisements need to be in your face or larger than life. Instead, with TV you have the possibility to show diverse ads to a range of households. With the ability to stream a varied array of advertisements to different households during live programmes, you will be able to target your audience more effectively. This is known as addressable TV. By marketing different advertisements to different audiences, you will be able to spread more information about the products that you are selling.
3. Â TV is very adaptable
TV does not just need to be on a television set. Take a look at big TV channels like the BBC, ITV and Channel 4. Not only do they have a regular programme schedule on their television medium, but if you go online, you will find that their programmes are available for streaming on their websites. Your advertisements can be tailored to go on in real time and on their websites. After all, to watch any of their programmes, viewers need to sit through a few minutes of advertisements. You can shorten your advertisements to suit an online medium and then use them in a longer format for TV channels.
4. Trustworthiness
Nowadays, TV is still seen as one of the most trustworthy mediums for any type of content to be displayed on. The internet has all sorts of scandal around its advertisements, including fake products, scams and data privacy concerns. To get your advertisement on the TV, it needs to go through a screening process to ensure its high standard. That means an audience will be more likely to trust your product!
5. Creative marketing
Marketing your brand on TV can give you the opportunity to be creative with your products. You can be more memorable than the things you will find on the internet. Most online advertisements will be loud, in your face and will make customers want to instantly skip them. You cannot skip a TV ad, but you have the chance to really draw in the interest of your customers. Don’t waste the opportunity!
And there you have it – 5 reasons why marketers should switch the channel to TV advertising throughout 2022.