Marketing is fluid and all-reaching. This means it’s often difficult to know where to start when it comes to marketing your business. Many marketing methods can be developed and taken up over time when you’re business begins to see a substantial return, but there are certain areas that form a solid foundation for any business, at any stage of its life.
Whether you take care of the following areas yourself as a start-up, or you employ a small marketing team to do so within a growing business, it’s important to make sure all of the following steps are covered.
1. Social Media
Even if you have vast experience with social media in your personal life, business marketing via social media is very different and needs to be treated with a certain consideration. It can be very intimidating when first approaching, but there’s no doubt that social media is a must for any business wishing to succeed.
If you are limited to using social media yourself rather than employing a social media manager, your main focus should be to remain authentic, interesting and relevant. Social media doesn’t have to be overly sales; it should show personality and a touch of character. Your posts don’t always have to be about your product or services. They can help your consumers learn more about you as a person, which then leads them to want to invest in your products due to your likeability.
2. Web Design
Not only do you need a fully operational website that works for you, but you need one which works for your new and current consumers at all times. Nothing can deter a potential new lead more than an unattractive and dysfunctional website.
Finding the right web design can often pose a challenge for business runners, especially those just starting out who perhaps lack a design background. Seeking professional help with the initial design process can prove invaluable; therefore if you need assistance with web design Birmingham-based professionals can help.
Getting the right design for your website from day one helps to establish your brand image and desired business aesthetic
Posting blogs is a good way to build up initial content on your website so that it doesn’t look sparse. Your blogs should be informative and interesting and include a wide mix of product promotion, industry topics and relevant discussions. The tone of your blogs should suit the intended tone of your business.
It’s also a good idea to look at broadening your scope by posting as a guest blog on other, authoritative sites.
4. Search Engine Optimisation
Success isn’t going to be gleaned from this area overnight. It will take a lot of hard work and focus over time and will be a continual learning process. However, it’s one of the most important marketing routes and one you’ll want to concentrate on from the very beginning. Push your product, keywords and business by posting the right content. Try to improve your Google rankings to get yourself noticed.